Piccadilly’s Grade II listed Princes House gets a full refurbishment.
Originally built to house the Royal Institute of Painters in Water Colours, it seemed like a fitting tribute when The Crown Estate appointed abstract artist Andrew Bick to design the canopy to the arcade. Andrew Bick’s layered grid style aesthetic, was translated into a lattice of different material qualities and translucency all elevated by light projections back through the grids, cast onto the facade and pavement.
Our focus on this project prior to Andrew’s appointment had been to integrate Rolfe Judd’s scheme as sympathetically as possible. Creating shop interiors suited to the long established independent boutique appeal of the area, and the inclusion of people befitting the demographic. The addition of the artwork added an extra layer of sophistication to the scheme.
“The piece would subtly dissolve in to the building’s general features in muted daylight; be strongly visible as shadow and colour in sunlight; and then provide a dynamic asymmetrical grid under carefully designed artificial lighting when seen at night. In this way it echoes fundamental principles of architecture by both animating and being animated by light, space and movement.” – Andrew Bick
The final chapter of the Prince’s story was to market the units to potential occupants. Wordsearch had prepared a very strong set of brand guidelines which aimed to “…contrast sober tailoring with flamboyant detail, formal correctness with irreverence, and traditional craftsmanship with technology.” Our job was to interpret these guidelines, and apply the correct shop fit-outs along with a demographic befitting the target audience. This was a very niche market and presented many challenges, but eventually we found a solution that satisfied Shaftesbury’s vision for the new arcade.
For 18 years we have provided illustration services for architects, interior designers, property developers, property agents and marketing consultancies in planning, design development and marketing of architecture and interior design. We add value to every stage of the production from early feasibility studies and AVRs right through to marketing collateral and immersive VRs.