Hornsey’s modernist landmark gets a face lift

by | Nov 21, 2018 | Residential

Hornsey's modernist landmark gets a face lift Residential
Hornsey's modernist landmark gets a face lift Residential

In 2018 we were commissioned to produce a set of marketing images for the proposed redevelopment of Hornsey Town Hall.

The iconic modernist building, designed by New Zealand architect Reginald Uren and winner of a bronze medal by The Royal Institute of British Architecture, had fallen into disrepair since its
role as Hornsey Council’s HQ was relinquished in 1966.

Working closely with Make architects and FEC, Rockhunter created 25 images of the scheme showcasing the improved public realm and sensitively restored amenity spaces along with the new apartments.

Bespoke modeling of many of the salvaged art deco furniture and fittings due for refurbishment was not only imperative, but also hugely enjoyable for the whole team.

Hornsey's modernist landmark gets a face lift Residential
Hornsey's modernist landmark gets a face lift Residential
Along with the retained fixtures and fittings there were also a number of vintage items salvaged and restored for display in the entrance foyer alcoves, a fitting tribute to the buildings heritage.

To support the print collateral we went on to produce an animated short along with a series of stings which could run out across multiple social channels to further support the work created for both the brochure and the marketing suite.

The grade II listed town hall has become a much loved community hub for arts and culture. Mindful of its importance to local residents Haringey council worked with Far East Consortium to create a development agreement which would future proof and ultimately enhance its role as an all inclusive arts centre.

Hornsey's modernist landmark gets a face lift Residential

FEC’s £30m investment to sympathetically restore the town hall will see the creation of 146 new homes, an arts centre hosting world class performances and events, a flexible workspace, hotel and rejuvenated square offering al fresco dining, market days, and regular events.

In the words of John Connolly, Head of UK Development at Far East Consortium:

“….we are honouring Hornsey Town Hall’s distinguished legacy and bringing it to new uses, creating a new destination in Crouch End. The restoration will blend culture, history, modern living and excellent amenities, giving the space the attention it deserves, allowing people to enjoy this much-loved London landmark for generations to come.”

Hornsey's modernist landmark gets a face lift Residential
Hornsey's modernist landmark gets a face lift Residential

For 18 years we have provided illustration services for architects, interior designers, property developers, property agents and marketing consultancies in planning, design development and marketing of architecture and interior design. We add value to every stage of the production from early feasibility studies and AVRs right through to marketing collateral and immersive VRs.

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